Cricket on Ice - A global sponsorship opportunity at the edge of sport innovation

In a world where audiences are saturated with traditional sports formats, true innovation cuts through instantly. Cricket on Ice does exactly that—by transforming one of the world’s biggest sports into a high-impact, fast-paced, visually spectacular snow & ice-based competition.

This is not a novelty stunt. It is a new commercial sports platform being built from the ground up.

Through Cricket on Ice, St Moritz Cricket Club has developed a structured, scalable tournament that fuses the global reach of cricket with the speed, intensity, and entertainment value of winter sports. The result is a product perfectly aligned with modern broadcasting, digital engagement, and youth-driven audiences.

• Untapped Media Potential
  Cricket on Ice delivers instant visual differentiation—slipping fielders, sliding bowlers, fast matches, enthusiastic crowds. It is built for social media, highlights, live streaming, and viral content.
  
  
• Two Global Markets in One
  This sport unites cricket nations (India, UK, Australia, Pakistan, Caribbean) with traditional winter-sport markets (Alpine-Europe, North America, Scandinavia). That crossover creates a rare dual-market sponsorship opportunity.
  
  
• Youth-Focused, Action-Driven Format
  Short-form, fast-scoring, high-energy matches speak directly to Gen Z and millennial audiences—demographics increasingly difficult for traditional sports to capture at scale.
  
  
• Early-Mover Commercial Advantage
  As a new sport property, Cricket on Ice offers sponsors:

This is not a crowded sponsorship landscape—it’s a first-mover environment.

From team naming rights and rink-side LED branding to helmet cams, player kits, digital overlays and immersive fan experiences, Cricket on Ice is being designed with brand storytelling at its core. This is not about static logos—it’s about activation, narrative, and participation.

Whether you are in:

• Sportswear & performance tech
• Energy & lifestyle brands
• Betting, fintech, and crypto
• Streaming, gaming, and media
• Travel, tourism, and hospitality

Cricket on Ice offers a clean commercial canvas with global upside.

Cricket on Ice is not trying to compete with traditional formats—it complements them by creating a new winter counterpart to cricket’s summer dominance. It brings fresh inventory to broadcasters, new content to sponsors, and a bold international identity to the sport.

It is entertainment-first. Digital-ready. Global by design.

And it is happening now.

The greatest sponsorship returns don’t come from buying into established properties—they come from backing what’s next before the rest of the market arrives.

Cricket on Ice is building that next frontier.

Explore partnership opportunities today!